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12th November 1993

Dr Ayfred

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May I bring you up to date concerning my book 'China the Beautiful'. It will be a substantial 'tome' with some 200 photographs (dare I say beautifully photographed) certainly beautifully printed).

-

5,000 specially bound copies in a limited edition (Retail value some £500,000) will be presented to the Chinese Government by me at a banquet in the Hall of the People provisionally at the end of 1994. I am hopeful that the Grand Metropolitan Group will be exclusively sponsoring the occasion (I understand you had lunch with them recently).

I was rather hoping that you could be present with the British Ambassador and that your counterpart The Chinese Foriegn Secretary together with the Chinese President and other Cabinet Ministers and Dignitaries might attend. This will ensure that this book of their culture and of a not inconsiderable value can be properly accepted at the highest level in China - furthering the goodwill between our nations and certainly benefiting the sponsors of the book.

At present the sponsors are Lord Young of Cable and Wireless (Hong Kong Telecommunications), Rolls Royce Plc, British Airways, Barclays Bank, Slumberland and the Grand Metropolitan Group (to be confirmed). Sponsors will receive their own limited edition.

The whole idea of the book is that the Chinese Government should feel free to distribute them around the world to their Embassies for further distribution by the Ambassadors to decision makers and opinion- formers within major countries. Thus showing that China is indeed beautiful and conscious of their important cultural heritage. In other words, it will be an important public relations exercise for China who continually and vitally

need to communicate with the world,

...2/

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