་
25
Leaflets/inserts
20.
of the advertising campaign
4
to
the
In support encourage early registration 25 BN(0)S existing information leaflets need to be reprinted for extensive distribution, A simplified vers:on of the information leaflet should be published a form of insert for direct mailing.
Printed Advertisement
21.
25
Press advertisement should
should be inserted in selected newspapers as a form Of reminder publicity. Though these advertisements are costly they serve an important purpose of reaching out to a wide sector cf the community with information that can be absorbed in a more leisurely way than television permits.
22.
Care will be given to the design of the press advertisement in terms of its format, size and content.
A further advantage of advertisements
is that insertion can be
at a few days' notice.
Press Launch/media coverage
23.
press arranged
of
Concern has been expressed by members the Working Group that it might not be appropriate to launch this advertising campaign with a formal press conference, because to do SO might arouse undue concern in the general public and possible over-reaction from the Chinese. It was considered that 2 press statement issued by the Government plus media coverage in the form of interviews OR radio and television, coinciding with the release of publicity materials, might be more suitable for the purpose Of informing the public. Hard-sel1 promotion is not desirable.
Press releases on
be
24.
regular basis can issued to provide the latest application/ registration figure of BN(O)s, particularly if the trend is encouraging.
000