23
The political
2
8.
climate in the territory prior to and during the campaign period and subsequent reactions from the Chinese will be saken into consideration before the timing and scheduling of the campaign, the scale of publicity and the level of campaign awareness finalised.
9.
can be
Assessment of the response generated by be conducted continuously and the campaign momentum will
the campaign regular evaluation also be done.
10.
of
Deploying 2 mixture of the components necessary but discretion over the selection components and the control on scheduling are in achieving the optimum publicity
essential
results.
Messages
11.
public
To begin
begin with, the campaign will be а information exercise
focus on the
following messages:
2 )
who would be eligible to register and apply for BN (0) passports;
b)
the validity difference between BDTC and BN (0) passports;
c)
the importance of applying in good time,
Target Audience
12.
The target audience will be those who are
HKBDTCS (e.g. BDTCS by birth, naturalisation OI registration in Hong Kong) and who have not yet obtained a BN(0) passport.
V.
Timing
13.
The campaign will be launched in September X 1992 and will be a year-round drive. It will be closely monitored in the first few months to see whether publicity arrangements need to be stepped up to boost the preference for BN (0) passports. For a proposed time-frame of the campaign, please refer to the plan at Appendix (I).
/3.