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PUBLICITY MEASURES
4.
following -
The publicity measures undertaken in February 1991 include the
a) Increased frequency for updated TV and radio APIs, with emphasis on the closing date. The total number of TV spots for February was 120 for the two Chinese channels (with 60 prime spots) and 80 for the two English channels (with 54 prime spots). This represents a 30% increase over the previous two months.
b) Press advertisements to publicise the closing date as well as the availability of application forms, reference manuals and the enquiry hotline. Quarter-page ads were placed in South China Morning Post, HK Standard, Oriental Daily News, Sing Pao, Ming Pao, HK Economic Journal, Sing Tao Jih Po and Wah Kiu Yat Po on 6 and 21 February.
c)
d)
e)
f)
A Rotary Club luncheon talk by the Director of Administration on 8 February to clarify certain myths about the Scheme. This was followed by an hour-long media session.
RTHK's "Access" TV programme on 10 February to further clarify some common misconceptions about the Scheme.
A further press release to clarify these misconceptions on 20 February, backed up by radio and TV interviews as well as "live" radio talk programmes.
Director of Administration interviewed by ATV's "Newsline" programme on 23 February on general aspects of the Scheme.
G.F. 316
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