ASIA-PACIFIC :
CREATING OPPORTUNITIES
High economic growth rates, rapid industrial development and increasing trade
liberalisation in the Asia-Pacific region continue to make it a prime target in the TDC's promotional strategy. In 1990 Asia-Pacific accounted for more than 63% of Hong Kong's total trade.
JAPAN
Hong Kong's total trade with Japan, its third largest trading partner, grew 9% in 1990 to nearly HK$140 billion. The territory's exporters continued to benefit from Japan's import demand in spite of a general slowdown and a weaker yen. Consumer buying remained strong enough to absorb 3% more Hong Kong exports than in 1989, taking total export to a value of HK$36 billion.
During the year, the TDC implemented a strategy of enhancing Hong Kong product image and improving penetration into Japan's regional markets, with a stepped- up promotional schedule of 32 events. Working in conjunction with leading department stores, the Council staged a variety of Hong Kong product presentations throughout the country, including Wako in Tokyo, Tobu in Utsunomiya City, Iwataya- Isetan in Kumamoto, Iwataya in Fukuoka and Marui Imai in Sapporo. This last event was visited by His Excellency The Gover- nor, Sir David Wilson, as guest of honour. Sir David also attended a TDC-organised fashion show in Sapporo, which highlighted the promotion.
Top quality Hong Kong products were also presented to Japanese consumers through a nation-wide chain store promotion held with the Seiyu Group. This involved 14 of its stores in locations
ranging from Hokkaido in the north to Kansai in the south.
Following the success of the 1989 promotion in the Senbayashi Shopping Street, Osaka, a second Hong Kong event was held in the popular centre in September, 1990. A specialised watch and clock promotion was also mounted at the prestigious Kintetsu Department Store to coincide with the visit of a commercial delegation in March, 1991.
Shoppers browse through an
exclusive range of Hong Kong
The Council's two established "Made-in- Hong Kong" garment exhibitions each drew 4,000 Japanese buyers, a reflection of the strong interest in Hong Kong-made quality fashions. More than 60 Hong Kong products at the TDC's Marui Imai garment suppliers participated in the
Department Store promotion in
exhibitions which were held in both Tokyo Sapporo, Hokkaido.
香港
CALIITU
香港
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