SMATV's Impact On Cable TV Subscribers
Year
Original
Reduced
Variance
1990
0
0
0.00%
1991
24,000
19,200
-20.00%
1992
177,500
142,000
-20.00%
1993
345,600
291,600
-15.63%
1994
504,000 432,000
-14.29%
1995
608,850
534,600
-12.20%
1996
719,100 627,300
-12.77%
1997
819,000 724,500
-11.54%
1998
923,400 826,200
-10.53%
1999
999,000 899,100
-10.00%
2000
1,026,000 923,400
-10.00%
2001
1,053,000 947,700
-10.00%
2002
1,080,000
972,000
-10.00%
2003
1,107,000 996,300
-10.00%
2004
1,134,000 1,020,600
-10.00%
2005
1,161,000 1,044,900
-10.00%
Total:
11,681,450 10,401,400
-10.96%
Appendix 3
1
2.
In the beginning SMATV will capture more homes than cable will have passed or been connected to. However the early penetration by Satellite will mean less cable subscribers. The first column shows the number of cable subscribers projected through the franchise (without SMATV competition). The second column shows the subscribers reduced by SMATV competition.
We have conservatively estimated that SMATV competition will reduce the number of subscribers, initially by 20% and eventually (1998 onwards) by 10%. In aggregate the loss in "subscriber years" is 10.96% over the whole franchise.