2.8
English Channel Viewership
The viewership figures set out below for the English channels broadcast by TVB and ATV are interesting. They show that during "the past week" an overall 31% of the households watched TVB Pearl and 10% ATV World. These percentages increase with incomes. In households where the monthly incomes are $15,000 and over the percentages are 56% for TVB and 29% for ATV.
2.9
Table 2.5
English Broadcast TV Channel Viewership
> $8000
Overall
<=$8000
<=$15000 >$15000
Any English TV
Yesterday
12%
8응
11%
32%
Past Week
32%
24%
34%
57%
TVB Pearl
Yesterday
11%
8%
Past Week
31%
olo m
10%
29%
23%
34%
56%
ATV World
Yesterday
2%
1%
1%
12%
Past Week
10%
6%
10%
29%
Source: SRH Media Index 1989
Summary
2.10 The Satellite service will inevitably include a
high proportion of English programming. It will certainly include Asian language programmes in order to appeal to the many Asian viewers in the region. Achieving a correct mix to reach as wide an audience as possible within the multi-language population of the foot print will be a very important factor. Hong Kong, although small, represents a very important market for satellite services. Potentially the demand sectors analysed above for Hong Kong represent over 50% of the population.
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4