Financial forecast for arts
All figures in £ million
Income
ODA agency
FCO agency
Other agency
Revenue
Government grants
Total
Expenditure
Staff and running costs UK
Staff and running costs overseas British Council programmes
Agency Total
In confidence
1990/91
1991/92
1992/93
1993/94
15
17
OONORE
0
0
2
0
15
17
OONODE
0
0
0
0
2
2
3
0
0
0
15
15
17
18
5
5
5
LO LO LO 2
5
LOLOLO 2 D
5
5
5
5
5
17
LO LO LO 2 D
17
5
3
17
18
operation in the arts, especially in Europe
• to devise arts programmes that are attractive to countries that do not share our western culture ⚫ to develop and use systems for measuring and demonstrating the return to Britain from arts work by 1992/93
⚫ to use information and promotional services to stimulate demand overseas for British artists.
Arts projects
13.3 Arts Projects Unit was established in 1989/90 in response to the sponsorship-dependent Britain in Europe initiative. Its aim is to provide a discrete resource for co-ordinating arts inputs in all disciplines and collaborating with Business Relations Unit to achieve ambitious sponsorship and co-funding targets. The unit will in future co- ordinate all special and multi-disciplinary events, including European Cities of Culture, and provide a capacity to respond to multilateral initiatives, particularly in the EC.
13.4 Arts is the principal source of sponsorship for the Council. In 1989/90 it represented 42% of all sponsorship gained. This percentage is expect- ed to decrease by the end of the triennium, by which time the Council aims significantly to have extended and diversified sponsorship activity.
Information systems
13.5 A pilot computerized system in Music Department to improve management information retrieval was extended throughout Arts Division in 1989/90.
13.6 By December 1991, a scheme of targets and measures will be established that, using the system, will allow more systematic assessment of
Table 16
the effectiveness and value for money of different types of arts work, and the return to Britain on investment.
Geographical planning
13.7 Almost £1 million additional government grant funding went into arts work recurrently from 1989/90. The bulk of this was deployed on the Britain in Europe project. £0.1 million was allocated to Visiting Arts to meet on-shore costs of reciprocal arts exchanges with priority countries; in 1989/90 this investment made possible activity with a total cost of £0.8 million.
13.8 Overseas plans for the triennium carry serious implications for the headquarters capacity. Substantial increases in high-profile activity in Europe and longer-term plans for the USA, for example, mean that demand will increasingly put pressure on supply. Staff strengthening at headquarters, enhanced forward planning, targeting and prioritization, in consultation and agreement with Representatives, will be needed.
13.9 Arts Division will remain in London where its constituency is largely based; its work will be only marginally affected by relocation.
Principal effectiveness measures for arts
• number of collaborative bilateral and multilateral arts ventures
• Representatives' satisfaction rating with Arts Division services
⚫ amount of sponsorship attracted by Council- supported arts activity
• increase in reported demand overseas for British artists.
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