(6)
According to an SRH Survey conducted between July and
September 1988 the number of listeners to CR1, assessed over a given week, totalled 1.395 million people.
SECOND SERVICE
II.
COMMERCIAL RADIO TWO (CRII) Chinese
CRII is a Youth Station and as such is concerned with
young interests such as popular music, movies and
entertainment.
It is therefore vulnerable to accusations of over- simplification from older generations when in actual fact the se popular programmes are vehicles for news, information and public affairs.
CRII speaks to young people in their own language and bridges the generation gap better than any other media.
The Hong Kong teenage to early twenties age groups have constantly changing tastes and a short attention span which makes them the hardest groups to entertain and inform but CRII's rapid audience growth since its recent re-programming indicates successful
communication.
An important part of this success is the station's policy of playing mainly Hong Kong music. This has generated a high degree of personal identity from the audience making it receptive to more serious
matters.