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information-through-entertainment programme policy brought awareness of their rights and entitlements to many of the territories illiterate elderly. In the late 60s and early 70s courses in banking and commercial practices, some covering a period of over 3 years were conducted in conjunction with the Department of Extra Mural Studies of the Chinese University. Graduates were awarded diplomas after examinations and the diplomas were accepted by the banking community and commercial organizations.
The development of RTHK's FM service slowly pre-empted the main thrust of Commercial Radio's classical music
activities. Also, the growth of television broadcasting turned radio's day upside down by obliterating the night time audience. Radio has subsequently become a vital daytime medium of news, information and entertainment. It has an immediacy which remains unbeaten by the other communications media and it has a place in the workplace and in travel as well as the working home which is, in the main, denied to television because of the distraction
of a mainly visual medium.
Internationally radio has adapted to the television environment by reducing the output of radio dramas and - spoken word programmes generally in favour of more music
programmes. However, Commercial Radio still has
enthusiastic drama audiences and broadcasts a minimum of three plays a day all written, produced and broadcast by its own staff and artists.
All of Commercial Radio's three stations maintain a public presence with intensive sports coverage and outside broadcasts. These frequently take place in association with Government departments and are broadcast from Housing Estates and other outdoor locations. The Company supports community activities and many deserving causes and this further emphasizes Commercial Radio's local commitment. (Appendix C Public Affairs, Community Involvement and Charity Projects organized as outside broadcasts during 1988 by Commercial Radio.)
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