TABLE I
: 1986 Advertising Expenditure
Media Market Share
Expenditure by Media
TV
Newspaper
Radio
응
Annex F
Magazines
Other
응
1984
1986
Hong Kong
58.3
25.6
(4.6)
3.0*
9.7
3.4
Taiwan
33.9
40.0
(6.0)
6.4
6.7
13.0
Thailand
48.6
22.3
(19.1)
19.5
9.3
0.3
Korea
44.1
44.3
(6.9)
6.5
5.1
Japan
35.2
28.8
(5.2)
5.2
6.9
23.9
1980
UK (1985)
31.0
39.4
(2.1)
1.9
13.4
14.3
USA (1985)
21.9
26.5
(6.9)
6.9
5.4
39.3
* In 1987, this was further reduced to 2.5% Source: Ogilvy & Mather
TABLE II
: Hong Kong Advertising Expenditure by Media
Unit HK$ million
Year
Television
Radio
Others
Total
1984
1,417
108
773
57
2,355
1985
1,723
105
949
86
2,863
1986
1,968
102
1,189
116
3,375
1987
2,239
98
1,419
143
3,899
Source Hong Kong Adex (84-87)
(0057K)