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Listening to the BBC in English was highly casual. The total audience in English was 0.8% of the sample, and the regular weekly audience 0.1%. These audience figures are similar to those obtained in the 1983 survey (1.0% total, and 0.3% regular). The differ- ences between the two sets of figures are not statistically significant.
As with the BBC regular audience in Japanese, the 0.1% figure obtained for regular listening in English is really too small for projection purposes. Given the constraints explained in part 3.6, at the very top end of the estimated range, the regular audience in English would be about 250,000 people aged 13 and over.
Again, the number of BBC listeners in English was very small. The most that can be said is that listening was most likely among men, in their teens and 20s, living in large cities. Education was again a decisive factor as all the listening was found among people with higher education or young people still at senior high school.
3.10 Language breakdown of the BBC audience
In all, 1.1% of the sample had listened to the BBC in Japanese and/or English in the 12 months preceding interview. Of the BBC total audience, over half had listened only in English, a quarter only in Japanese, and the rest in both languages.
3.11 Radio listeners' perceptions of who listen to foreign radio
All radio listeners (i.e. 60% of the sample) were asked what kind of people they thought were most likely to listen to foreign stations like the BBC. (They were asked this ques- tion after being asked about awareness of, and listening to, foreign stations.)
About a third of radio listeners felt unable to give an opinion. Among the remaining two- thirds, the most commonly given replies related to:
interest in foreign countries
a work or business connection with foreign countries
studying English or other foreign languages
the ability to speak English or other languages
Japan1987
4. SHORTWAVE LISTENING