10
The foreign radio audience was younger and better educated, and contained more men, than the sample as a whole.
About half of the foreign radio listeners contacted were aware of the BBC broadcasts, and three in ten had listened to them in the 12 months preceding interview.
3.5 Listening to foreign broadcasting in Japanese
SAMPLE
50%
SEX
50%
AUDIENCE
[75%]
125%
Men
Women
A QE
SAMPLE
13%
283
AUDIENCE | 16%]
mil 9.5%
45%
19.5%
13-19 20-29
30-49
50+
SAMPLE
21%
EDUCATION
158%
NEX
AUDIENCE 42
39%
Elementary Senior High
Higher
COMMUNITY SIZE
SAMPLE
22%
7927 17:1
22%
AUDIENCE
272
33%
16% 4%
20%
12 largest
150.000+
50.000-
150,000
Rural
Under 50,000
Japan 1987