6
2.3 Use of radio, television and video
Television is far more popular than radio. On an average day, over twice as many people watch TV as listen to the radio. Two out of five people aged 13 and over never listen to
the radio.
Radio: Under one-fifth of the sample said they listen to the radio every day, and alto- gether just under a half listen at least once a week. Men, the better educated, and people aged between 30 and 49 are most likely to be daily radio listeners. Those who never listen are most likely to be older, elementary educated people living in smaller urban areas.
Television: About three-quarters of the sample watch TV daily, and over nine in ten watch at least once a week. One in 20 never watch television.
Video: About half of the sample said they watch video recordings of television pro- grammes, including a quarter who watch at least once a week. Only one in 20 watch commercially produced video recordings regularly.
2.4 Listening and viewing times
On an average day, no more than one adult in 16 (6%) is listening to the radio at any one time. There are no particular peak times for listening.
As can be seen from the chart, there are three peak times for television viewing al- though even the evening peak is fairly modest, given the high frequency of television viewing. The first peak occurs in the morning between 0700 and 0830 when up to one- fifth of the population aged 13 and over is watching TV. The second peak is at midday (from 1200 to 1300), particularly among women and people aged over 50. The most popular time for television viewing is between 1930 and 2230, with a slight peak at 2100 when the main evening news is shown on NHK.
Listening & Viewing Times
In Japan (Yesterday)
Base: Total sample = 1,486
TOO-
%
90
80-
70-
RADIO
...JY.
601
50-
40-
30-
20-
10-
0
Б
7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
+ Japanese Service Transmission Times
22 23 24
Local
times (GMT)
Japan 1967