6.
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(a)
get Audience:
Vernacular
(b) World Service
Broadcasting objectives and key programmes.
Intelligentsia, government officials and general public.
As in 5 (a).
To promote a positive image of Britain, specifically to counter, correct or anticipate internal and Soviet media
| hostile to western interests and to
present a British perspective reflecting British interests (particularly in relation to Hong Kong) as part of the diversity of western views essentially through news, current affairs, features (social, cultural, industry, science. | technology) and English by radio.
Assessment of Current Performance
8.
9.
Contribution to DS/BC work in attaining British objectives?
(a) Estimated audience (size and
composition)?
(b) Audibility?
Hard to assess. World Service and English by Radio complement British Council work.
Considerable but would be greater if audibility improved (many Chinese
I would switch from VOA).
1
(c)
Hours per week and proportion of original/repeat material?
(d)
Effectiveness in meeting objectives through balance of output?
Effectiveness of local rebroadcasts of BBC material (if any)?
Poor, but should improve when new Hong Kong relay station becomes operational in 1987/88.
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| Mandarin 10.30 hrs of which 10.00
(94%) original, 0.30 (6%) repeat.
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Cantonese 5.15 hrs of which 100%
original.
Generally effective.
One daily BBC Mandarin news bulletin and | most of BBC Cantonese output rebroadcast
by RTHK Hong Kong estimated audience of 1.6 million. Substantial sales of Transcription Service and Topical Tape material to Hong Kong. Three taped I programmes a week from the Mandarin | broadcasts are prepared for Radio Brunei (World Report, Science News, Arts and Ideas) and Radio Sarawak (Science News).
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