% of sample
listening
Country & date of
regularly &
Coverage of
projected
survey
Contractor
sample
audience
Demographic composition of the total audience
Sample composition for the BBC Thai Servic
THAILAND
Deemar
12+ population
0.3%
SEX
%
SEX
Men
48
Men
April-
130,000
Women
52
Women
%
65
35
do in in
July
National
1986
AGE
AGE
7,526
12-25
38
12-25
31
interviewed
26-40
28
26-40
37
40+
34
40+
32
EDUCATION
EDUCATION
None
11
None
0
Primary
68
Primary
40
Secondary
14
Secondary
25
Higher
8
Higher
35