INDONESIAN SERVICE PRESCRIPTION REVIEW
AUDIENCE MEASUREMENT
Survey Results
A survey covering the urban population (15+) of Indonesia was conducted between September and November 1986. The regular (i.e those listening at least once a week) audience figures for the BBC and its major competitors in Indonesian were as follows:
Station**
Regular Audience
Total output in Indonesian in
December 1986 (hours and minutes per week)
Radio Australia
BBC
VOA
Voice of Malaysia
Radio Japan
Radio Netherlands
DW
4.0
3.7
1.3
1.1
0.1
0.1
*
56.00
10.30
21.00
63.00
10.30
13.15
11.40
less than 0.05%
**
Radio Moscow and Radio Beijing were excluded from the survey on the advice of the research agency
AUDIENCE PROJECTION
The regular audience of 3.7% is equivalent to about 800,000 people aged 15 and over in urban Indonesia. (Urban dwellers make up about one-fifth of the total population of Indonesia).
AUDIENCE COMPOSITION
Three-quarters of the BBC Indonesian Service regular audience in urban Indonesia were men, two-thirds were aged between 20 and 39, and over a tenth had received higher education. Compared with the sample as a whole, the BBC regular audience was better educated and contained a higher proportion of men and people in their 20s and 30s.