Country & date of
survey
Contractor
Coverage of
sample
% of native Chinese
speakers
listening
regularly &
projected
audience
Sample composition
MALAYSIA
Frank Small & Associates
Adults 15+
Mandarin
SEX
0.7%
Men
January- March 1987
Peninsular Malaysia
Women
மம்
%%
50
50
19,000
AGE
2,024 interviewed
11,000
Cantonese
15-29
0.4%
30-44
45+
NWP
45
32
23
EDUCATION
No formal
13
(of Chinese speakers)
Primary
35
Secondary
48
Higher
4
LANGUAGE SPOKEN
MOST
Malay
56
Chinese
32
Tamil
8
Other
4
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