Audience Projection
The regular audience figures are rather small, particularly given the small size of
the Chinese-speaking sub-sample. A very tentative projection would give around 19,000 people aged 15 and over for Mandarin and 11,000 for Cantonese among the native Chinese speakers in Peninsular Malaysia
Audience Composition
There were too few listeners in the sample for reliable analysis of the audience composition in Chinese.
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Hong Kong. Singapore and Taiwan
No research into BBC listening in Chinese has been carried out the BBC in these areas.
by
Q