can thus only afford to make only 4000-5000 hours of new in-house material with the rest acquired locally or imported. Then they will be able to compete with the established broadcasters with their best material produced on budgets of HK$70,000 - HK$150,000/hour.
While cable television can certainly capture audience share with good "flagship" productions, BAH simply cautions against the view that cable can be easily and quickly established, particularly given that the competitive response of TVB and ATV will be to produce even better programmes to retain their audience/advertising base.
EXHIBIT 3.2 ANALYSIS OF BROADCAST AND CABLE TELEVISION PROGRAMMING
ATV CHINESE
ATV ENGLISH
TVB
TVB
CHINESE ENGLISH
TOTAL
TELEVISION
CABLE
TELEVISION
Locally produced 3,814
615
4,626
829
9,884
32,000
Imported
1,539
3,431
1,669
3,058
9,697
37,000
HK Government
1,802
1,227
2,353
1,209
6,591
and other
TOTAL HOURS
7,155
5,273
8,648
5,096
26,172
69,000
TOTAL TELEVISION HOURS =
26,172 H p.a.
TOTAL CABLE HOURS
= 69,000 H p.a.
Source Television and Licensing Authority Yearbook, BAH
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