11.
(a)
the
group
discussions
before
conducting the second
survey when AGB McNair
aga in
the discovered
same
serious problems.
Two
questions
therefore
cry
out
to be answered by
A GB
McNair.
First,
why
did it
draft
and use
such
questionnaire
when all the experts in the
same field are agreed
that no professional surveyor
would
ever
think of
using
it?
Secondly, why did AGB McNair do nothing to improve
it?
from the experts is that in spite of
Another matter which has attracted general criticism
earlier demands that the
con contents
of
the
questionnaire
insisted
be made public, both the Survey
not to disclose them.
When
Office and AGB McNair
asked by
our Panel at one of our meetings, the answer given was
that it was thought undesirable
to
the disclose
questions
in
advance,
rehearsal.
for
fear
the that
respondents
would be given a
Now, experts
wrong, have said that this was
because
A GB McNair was not dealing here with a product like a detergent
when it would be desirable to have the
spontaneous
reaction of
the
respondents.
But
from the
nature
and complexity of
the
issues raised in the Green Paper, it would have
desirable to tell the potential
questions they would be asked, so that
respondents
been much more
beforehand what
of
their answers would be
based
on
informed opinion.
Indeed, there seemed to be no point
in keeping secret the contents of the Questionnaire when
at all