(a)
- 2
breaks in which non-programme
material is shown should not exceed
3 1/2 minutes in duration, of which
no more than 2 1/2 minutes should be
advertising.
(e) subject to the foregoing, the
normal use of natural breaks for
insertion of advertising, programme/
station promotions and APIS shall be
as follows:
(i)
in a programme of up to 15
mins. scheduled duration -
no internal breaks;
(ii)
in a programme of more than
(iii)
15 mins. and up to 30 mins.
scheduled duration - 1 natural
break of up to 3 1/2 mins.;
in a programme of more than
30 mins. and up to 45 mins.
scheduled duration - 2 natural
breaks of up to 3 1/2 mins. each;