The Board recommends that:
Annex A
Advertising Limits and Programme Breaks: Television
(a) the maximum permitted amount of
non-programme material shall be
10 minutes of advertisements,
one minute of unpaid APIs and two
minutes of station/programme
promotions within a clock hour,
subject to an overall daily
advertising limit of 12%
of the time during which
broadcasting takes place in-.
the 24-hour period commencing at
6 o'clock in the morning.
(b) the phrase 'any hour' in the
existing legislation should be
amended to make it clear that
what is meant is 'any clock hour'.
(c)
distinction must be drawn between
breaks within programmes and
intervals between programmes.