Section II UK export promotion strategy (including Market Branch Commercial Department and AAG activities).
It is important that this section presents a full and accurate picture of all current activities.
a)
Historical reasons
b)
σ
This section should explain the development of UK trade policy and promotion activities in the market, and how the
two are related. Please also comment on the degree of UK
investment in the market.
Assessment of the effectiveness of the current strategy.
i)
UK strengths & ii) UK weaknesses
These headings provide an opportunity for the
identification of particular sectors where the UK is strong/weak
iii) Current UK export promotion strategy, and likely
outcome for exports
A brief description of all (ie MB, CD and AAG) current export promotion activities in the market, together
with best guesses (quantified if possible) as to
whether these will result in more, the same, or fewer
UK exports to that market (or in a particular
sector).
iv)
Use of resources
A comment on the figures presented in Section III.