Task 1.
Development of demand/revenue projections
1.1
1.2
1.3
1.4
1.5
Review data, supplied by Civil Aviation Department as per Attachment C, for completeness and determine any
additional data necessary to satisfy the requirements of
this list. Determine with Civil Aviation Department base
period necessary for trend identification.
Based on this historical data, determine the degree
of response to cyclical, seasonal and other factors for
use in data projections.
Compare the returns from various concessions such as
shops, duty free areas, restaurants and bars.
Review available projections of the major revenue sources
adjusting as necessary for seasonal and other factors and
refining those projections where required to develop
forecasting models for major revenue generating items. Where practicable, revenue based upon passenger and cargo traffic should be projected by major airport or country
pair (e.g. Hong Kong Tokyo; Hong Kong - San Francisco;
Hong Kong -Singapore). For financial purposes country
pairing comparisons are necessary for forecast validation.
Passenger projections will be used directly in the
forecast of future receipts from terminal fees and concession income (using projections of average expenditure per passenger).
The models developed under 1.4 will be used to project
airport revenue by source over a selected time frame. The
choice of such "base case period" will be determined after
a preliminary investigation of market sources and
formation of an initial view of achievable maturities for
1