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Annexure C
Extracts from 1979 and 1981 kadio Audience Surveys prepared by Survey Research Hong Kong Ltd for Commercial Radio and Radio Television Hong Kong
SRH Surveys Done for
Year
Total H.K. Population
Population of
the survey
Commercial Radio
1979 (March May)
4.73 million
Radio Television Hong Kong
1981 (August)
5.15 million
3.8 million
4.15 million
Total Radio
As a % age
Number
Total
Number
Audience
of Total Pop
Radio Audience
As a % age
of Total Pop
2.5 million*
52.8
3.1 million*
60.2
Age
(in thousand)
(in %)
Age
(in thousand)
(in %)
9
15
14
325
6.9
9
-
14
369
7.2
-
19
431
9.1
15
→
19
453
8.8
20
-
24
375
7.9
20
<
24
426
8.3
-
25 29
291
6.2
25 - 29
456
8.8
30 - 34
185
3.9
30-34
379
7.4
35-54
593
12.5
35
}
44
402
7.81
4554
260
5.0/12.8
55+
295
6.2
55+
357
6.9
* All individuals aged 9+ ever listened to radio in past 7 days.
CONFIDENTIAL #
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