UK-HONG KONG TRADE AND INVESTMENT
Brief No. 3
ANNEX 2
PROMOTIONAL ACTIVITY
Line to take
BOTB support is provided for business missions and specialised exhibitions (see lists attached). The lack of exhibition halls. severely restricts promotional activity: the
Secretary of State will wish to offer encouragement to the steps that are being
taken to remedy this situation.
Brief
BOTB supported missions involving about 180 people a year, account for a very small proportion of the total number of British businessmen visiting Hong Kong. Mission
participants are encouraged to undertake careful planning and preparation.
The last major exhibition staged by BOTB was an all-British Industrial Exhibition, in March 1978. It was held in Kowloon Railway Station, a venue not longer available.
The Hong Kong Government has made funds available for a Study to ascertain the demand
for, and viability of, a new exhibition centre. A consortium of British consultants
has been appointed to complete the Study by about the end of 1979.
Fairs & Promotions Branch Department of Trade