275. UNHCR takes an active part in the over-all efforts of the United Nations system to publicize specific themes called for by resolutions of the General Assembly, when these themes are relevant to UNHCR's activities. Thus, in late 17 and early 1978, the launching of International Anti-Apartheid Year was given publicity in the Office's publications and two posters by a South African refugee artist were printed and given wide distribution. Film footage was also gathered to highlight the drama of refugees having been persecuted under the system of apartheid. Similarly, the Office started making plans for active participation in the International Year of the Child, during which the plight of refugee children will be emphasized throughout UNHCR's public information output.
276. UNHCR's photo library was further developed through the acquisition of material, and photos were supplied to the media and voluntary agencies.
A new standard UNHCR exhibit was prepared on lightweight plastic panels for easy shipment and a number of sets and a 1978 calendar-poster, based on the exhibit, were also widely distributed.
277. The bi-monthly tabloid-format publication "UNHCR" was regularly published in English and French. A new general information leaflet on the work of the Office for the general public was under production in a large number of languages.
278. Numerous special articles were written by public information officers and talks were given regularly to groups of visitors to the United Nations Office at Geneva.
279. During the period under review, further efforts were made towards cost effectiveness of UNHCR's public information material, while at the same time aiming to reach a wider target audience in a greater number of countries, in particular those falling outside the traditional areas of major financial and other support for UNHCR's activities. These efforts included reductions in staff and publication costs.
280. Close co-operation was maintained with the United Nations Office of Public Information (OPI) both at Geneva and in New York, which provides welcome assistance, particularly in the field of film and radio. UNHCR also participated in several meetings arranged by JUNIC (Joint United Nations Information Committee).
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