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6
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and even somewhat flattered to
discover how very well-informed the agency was about them as prominent Hong Kong citizens. Apparently, a considerable amount
of research was done on influential
Hong Kong personalities.
(4) For low-income groups the package
tours were attractive because
they were very cheap and gave. good value for their money.
(5) Prominent community leaders were
given very privileged treatment whilst in China and after their
return, they spoke about their experience with a certain amount
of pride.
(6)
Visitors were usually conveniently organized by groups, e.g. workers employed by the same factory or businessmen in the same trade, so that they could travel in familiar company. Contact was frequently made through voluntary organizations. Group members were encouraged to introduce colleagues, friends and relatives to join similar tours, after their return. In this way, an extensive, dynamic and effective. "Visit China Campaign" has been going on. This promotion of tourism is done principally through community liaison and there is as yet rela- tively little media publicity.
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