MORNING Post
23
SOUTH
CHINA
20 APRIL
1972
x
Rediffusion to bid for new TV station
Rediffusion (Hongkong) Ltd announced yesterday that it bad formed a consortium of local commercial interests to bid for the new wireless tele- vision franchise.
Rediffusion's television ser vice, the first to be estab lished in Hongkong, began in 1957 offering Chinese and English programmes subscribers through its cable system.
10
The spokesman claimed that in the course of developing the television service in Hongkong, Rediffusion had become the largest producer of Chinese TV programme material in Asia,
Gov rament bond announced that it would license iwo more wireles IV
stations TH Hongkong as soon as possible alter HK TVB's exclusive Tranchise expires in November.
The Gewing publi* greatly" wefcoined the e-ishment ca
more television channels because it would stitnuizie strong competition between the operators to produce more programmes.
But they stressed that the existing and new stations must place more emphasis in putting out good quality programmes.
Community and kaifong leaders were unanimous yesterday that the viewers' opinion should be heeded.
They said children and young people could easdy be influenced by television. Thu.. sex and violence which rendest to attribute to mounting criGIES should be removed from the
Lucy felt that there should be more proprammes.
རྩྭ༣ ༈༙ educational nature or related in life in Hongkong.
For HK-TVB, the Managing Director, Mr Andrew Eu, said his company was not quite keen On the second station announced by Government on Tuesday.
But Mr Eu said he would seek more information on the third station, the Chinese only channel, before referring this to
the Board for discussion and consideration.
Mr Eu added that he was puzzled 'by the "specialised services" which the пси channel should offer declared by Government.
as
A Rediffusion spokesman said the assets of the consortium would consist of a substantial part of the existing assets of the two programme television service already in operation, plus the transmitting equipment and additional studio equipment which would be needed for the new off air service.
The twofold aim of the station would be, firstly, to provide, within 12 months of the award of the licence, a comprehensive programme service enabling a high percentage of viewers to enjoyį good reception from the commencement of trans missions.
1
Secondly he
said Rediffusion would offer
#1 efficient and ethical commercial service to
the highest professional standard advertisers and their agents.
10