15 -
THE WORK DONE
31.
The work done is dealt with under the
headings of the Directive issued to City District Officers.
SERVICES FOR GOVERNMENT
11
By developing the widest possible
contacts with associations and individuals
in your district, you should aim to supple- ment with personal explanation Government's output of information through the mass
communication media
Through your
familiarity with the district and with the problems and needs of the people, you will be in a special position to advise on public opinion and local needs."
Directive to City District Officers.
32.
This section deals with that part of the work most directly concerned with putting over government ideas, gathering opinion, co-ordination of departmental activities and the impact of the
scheme on other departments.
33.
The first two tasks depend entirely on the effectiveness of our contacts with the public. We started from the position that the S.C.A. had contacts with a good many organisations such as kaifong associations, clansmens associations, county associations, multi-storey building associations, trades associations and so forth. The limits of these contacts are nowadays more often recognised than their extent. Some associations make extravagant claims of membership and influence and the mechanism by which leaders represent the views of members cannot always be relied upon.
Nevertheless these are the men
/who