CONFIDENTIAL
Target: BUYERS
5
(d) Production highly flex- ible both in volume and product design.
(e) Sophisticated and experi-
enced commercial infra- structure.
(f) Sound banking facilities.
(g) Minimum and easy document-
ation procedures.
(h) Efficient cargo handling
both by air and by sea.
(i) Frequent air services in
and out of Hong Kong which is centrally located for other East Asian destinat- ions.
18.
Target: TOURISTS
(A) Image
1. Good shopping.
2. Western comforts,
Eastern mystery.
3. Luxurious yet
inexpensive.
4. Visitors well cared for.
5. English widely used.
(B) Factors supporting image
(a) Hotels rated among the best
in the world.
(b) Bright lights.
(c) Exceptional sights,
Oriental sights.
(d) Charming Oriental
customs and manners.
(e) Friendly people give
gracious service.
(f) Villages and temples
reminiscent of old China.
(g) Frequent services by air
and sca.
(h) Centrally located among
other East Asian destin- ations.
19. Target INVESTORS
(1) Image
1. Rapid returns.
2. High growth rate from
high base.
3. Stable Government.
4. Stable economy.
5. Dedicated to free
enterprise.
6. Low taxation.
(B) Factors supporting image
(a) Free port stakes.
(b) Sophisticated and experi-
enced commercial infra- structure.
(c) Good air and sea commun-
ications.
(a) Convenient and efficient
cargo-handling and godown facilities.
CONFIDENTIAL
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