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Increasing Overseas Confidence

CONFIDENTIAL

in

Hong Kong

INTRODUCTION

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1. This is the second paper on "Overseas Confidence in

Hong Kong" produced by the Overseas Public Relations Co-ordination Committee in Hong Kong. The membership of this committee is given at the end of this paper.

2. This up-dates and supercedes the paper produced in

October 1967. Comments on the first paper were received from all overseas agencies participating in the effort to improve Hong Kong's image, and these comments have been incorporated in the revised paper. This is intended as general guidance for all those involved in Hong Kong's public relations work.

3. The paper does not attempt to record in detail the

activities of all agencies; information is given on any one agencies' function, where it is considered that such information might assist other agencies in an overall co-ordination of effort.

CHANGES SIFCE OCTOBER 1967

4. It is no longer appropriate to explain so fully the

security situation in the Colony. This is best left to inference from the many other facts about Hong Kong which can be described. The predominant theme should now be Hong Kong's increasing attractiveness for buyers, tourists, investors and sellers.

5. An important omission from the October 1967 paper was

the existence of the Overseas Chinese as a public relations target. The Chinese from Hong Kong who live abroad and who still have connections with the Colony continue to be a potential influence on not only the people of the country in which they live but also on their relatives or associates in the Colony. It is improtant that the Overseas Chinese retain a balanced view of Hong Kong affairs and do not become jaundiced by any other Chinese language information which might be detrimental to Hong Kong's interests. There is always the potential danger that an incident could occur abroad which might provoke an unfavourable reaction either for or in Hong Kong. A section has been included in this paper on the Overseas Chinese.

CONFIDENTIAL

1-2-

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