CONFIDENTIAL
(c) Britain will be retaining her garrison at
full strength.
(a) The tiny Communist minority is now pursuing
peaceful and lawful means of extending its influence mainly by propaganda but having little effect on people who are more interested in improving their living conditions. There are signs that the Communists too wish to resume business in the most profitable way.
TARGETS
Brief notes are given below to illustrate (A) those facets of Hong Kong which are most conducive to improved business, and (B) the factors which underlie those facets.
17. Target:
Quality goods easy
(a)
(B) Factors supporting the image
People work hard, quickly and efficiently with work conditions improving constantly and steadily.
BUYERS
(A)
Image
1.
Good profits
2.
to sell
3.
Value for money
4.
Quick delivery
5.
Business conducted in
(c)
English.
(b) Lively, intelligent, enter-
prising and dynamic managements. Chinese workers have very high degree of manual skills and dexterity; and ingenious
processes used.
(d) Production highly flexible both in volume and product design.
(e)
(f)
Sophisticated and experienced commercial infra-structure.
Sound banking facilities.
(g) Minimum and easy documentation
procedures.
(h)
Efficient cargo handling both by air and by sea.
(i) Frequent air services in and
out of Hong Kong which is centrally located for other East Asian destinations.
18. Target: (A)
TOURISTS
Image
Good shopping
Western comforts, Eastern mystery
1.
2.
3.
Luxurious yet
inexpensive
4.
for
Visitors well cared
(B) Factors supporting the image (a) Hotels rated among the best
in the world
(b) Excellent variety of cuisine
and good wines
(c) Bright lights
(a) Exceptional sights, Oriental
sights
CONFIDENTIAL