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G.F. 323
(f)
CONFIDENTIAL
6-
This tactic can be used to overcome resistance to
persuasion or anticipated hostility_7.
Frank explanation of the reasonableness, progressiveness
and thoughtfulness of Government policies on every
conceivable occasion e.g. when senior officers leave
or arrive in the Colony, informally at clubs, in
speeches at clubs, in conversation at parties.
3.
(i)
Tools.
Agencies which can operate or be used for the public relations
effort:
(1)
(2)
(3)
(4)
(5)
(6)
Senior Government officers, and from them
Junior Government officers.
Government Information Services.
Radio Hong Kong, Commercial Radio and Rediffusion.
Both T.V. stations.
Leading and respected local leaders in the constitutional,
business, educational, social fields.
PUBLIC RELATIONS ROLE OF SENIOR GOVERNMENT OFFICERS.
If Government has to take the initiative as stated in para 2(b), then
it is most important that senior officers are briefed and at ease in performing
these public relations functions and therefore able to give a lead to others.
The summary in para. 2 itself gives senior officers a consolidated account of
what is involved over the whole range of the effort, which is a start. This
section sets out in more detail guiding principles for senior officers when
building up and integrating a public relations effort with their other
administrative tasks.
CONFIDENTIAL