1
CONFIDENTIAL
OVERSEAS PUBLICITY COMMITTEE
Established:
21 August 1967.
Chairman: Deputy Colonial Secretary (Special Dutics)
Members:
Exec. Director, H.K. Tourist Association
Exec. Director, H.K. General Chamber of Commerce Sec-Gen. H.X. Federation of Industries
Exec. Director, H.K. Trade Development Council Acting Director, G.I.S.
D.C. Rivett-Carnac
Deputy Director of Commerce and Industry Deputy Economic Secretary
Secretary:
Assistant Secretary (Special Duties)
Meetings:
Twice weekly.
Aims:
Targets:
To provide a forum of ideas for promotion and coordination of H.. publicity overseas.
To improve Hong Kong's image overseas.
To repair damage of past four months to Hong Kong's trade and tourism.
To encourage confidence of foreign investors.
World-wide (especially Britain, U.S.A., Canada, Europe, Japan, S.E. Asia, Australia).
ANNEX C
206/2/3
action.
The Committee is concerned solely with positive publicity Currently discussing definition of Hong Kong's "central image" as basis for a stopped-up public relations campaign in all countries and areas of importance to Hong Kong's economy.
CONFIDENTIAL