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CONFIDENTIAL
(7)
(1)
(g)
(1)
(i)
(j)
Tactics. It will be necessary to decide which media/ modium is bost suited for particular targets, in particular regions at certain timos. The media possible
aro:-
(i). DIRECT
newspapers, newsletters, pamphlots. Porsonal and individual contacts. Trade Delegations.
(ii) INDIRECT-ndvortising, influencing newspapers
correspondents, agency representatives redio commentators. Use of radio or T.V programmes. Use of films. 'Asido' tclo- grams. Influencing a third party who in turn will influence the target.
•
Tools. The organisations through which the effort will be made are listed in para.4. The employment of Public Relations consultants will be made on carofully selected and defined projects.
Timing can be as important as the message itself and will bo kopt in mind.
Translation It is important that targets be approached in their own languago whenever possible.
It is recognised that the overall Public Relations effort must be sustained.
5. Principal Agencies engaged in retaining, repairing and
fostering overseas confidence.
In Hong Kong :-
(a)
(b)
(c)
(a)
(0)
(f)
Government Information Services.
Department of Commerce and Industry.
Trado Development Council.
Federation of Hong Kong Industries.
Tourist Association.
Hong Kong General Chamber of Commerce.
CONFIDENTIAL
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