CONFIDENTIAL
(6)
(B)
(f) Sound banking facilities
(g) Minimum and casy
documentation procedures.
(h) Efficient cargo-handling
both sea and air.
(i) Frequent air and sca
servicos in and out of Hong Kong which is
contrally located for East Asian routes.
Targets: INVESTORS
(A) Image
1. Rapid returns 2. High growth rate
from high basc.
3. Stable government.
4. Stable economy
5. Dedicated to free
enterprise
6. Low taxation.
7. Leading world trading unit.
8. English widely used.
(B) Themes underlying Image
(a) Free port status. (b) Sophisticated and ex-
perienced commercial infra-structure.
(c) Good air and sca communi-
cations.
(d) Convenient and efficicnt
cargo handling godown facilities.
(c) Consumer preference for
imported goods.
(f) Equal access for all
suppliers.
(g) Well established trade
links throughout S.E. Asia
(c) The treatment of ouch theme will be to present in a
manner most likely to appeal forcefully to the target group at which it is being aimed.
CONFIDENTIAL
/(f)....