BRIGHTER LIGHTING BRINGS BUSINESS TO BRIGHTON SHOP
Within six months of installing a shop was replanned. The new look" of modern system of lighting at his drapery the premises has contributed greatly to and lalies outfitting store in Western the 57 per cent increase in turnover which Road, Brighton, Sussex, Mr. John Lea, the shop has achieved. J.P., A.C.A., chairman of Lea & Sons (Brighton) Ltd. has
increased his cash turnover by 19 per cent.
was
building. To provide a high level of even illumination, with good colour rendering for customers choosing fabrics, it decided to replace the tungsten lighting system with Osram natural colour fluores- cent tubes for general lighting. Such an installation has an additional advantage; it projects only a few inches below the Lea & Sons premises in Western Road, surface of the ceiling. Additional ilumina- Brighton, were established in 1901 and tion
1901 and tion for special displays is provided by comprise three interconnected shops con- spotlights. "Over the corresponding period in 1957 structed into the fabric of houses built we had
30.816 transactions; this year's about 200 years ago. The depth of the The basement, ground floor and first figure is 35.544. Considering all the fac- building necessitates the use of lighting floor sales rooms are lighted by a total of tors which could have contributed towards during the daytime. The premises 54 fluorescent fittings supplemented by 9 our increased turnover I can only arrive needed re-wiring in addition to re-lighting spotlights. Five additional fluorescent fit- at one conclusion; it is due entirely to the and the work had to be completed at the tings
are installed in the administrative installation of a brighter, modern system most economical cost. During the offices on the second floor. of lighting," says Mr. Lea.
wiring of the building, the electrical con- tractors The influence of lighting on sales was arc-lamp lighting system installed in the removed component parts of an first demonstrated to Mr. Lea in 1957. late 19th century. when he decided to renew the lighting installation in his fabrics branch shop in The interior architecture of the premises bright general light. These are supple- London Road, Brighton. The display posed the G.E.C. lighting engineer respon- mented by spotlights to give emphasis to windows were equipped with lighting sible for planning the re-lighting with specific displays. installed when the shop was opened about several problems and limited the scope of 30 years ago, and were dull by comparison his designs. It was impossible to install including installation and re-wiring was The total cost of the lighting system with neighbouring shops which have been pendant lighting fittings because of the refitted since the last war. A new light low ceilings and, apart from the increased ing system planned by G.E.C. lighting cost, it was considered unwise to attempt The lighting fittings described in engineers in collaboration with the elec- to recess lighting fittings into the ceiling article are products of The General Electric trical contractors, A. Geall Ltd. of Hove, because of the amount of reinstatement Co., Ltd. of England, who are represent- was designed specially to meet Mr. Lea's work which might have been necessitated ed in Hong Kong by their subsidiary, requirements and the sales area of the due to disturbing the old fabric of the The British General Electric Co., Ltd.
re-
Tungsten spotlights which illuminated the display windows have been replaced by 23 fluorescent shop window fittings housing natural colour tubes to give a
£1,400.
this
(Left) The gates are shut but Lea & Son's new fluorescent lighting continues to attract potential customers to the
display windows. (Right) New fluorescent lighting in the fabrics department.
A Special Subscription Rate of $10.00 per annum to the
HONG KONG & FAR
FAR EAST BUILDER
is available to Students and Draughtsmen
HE HONG KONG & FAR EAST BUILDER
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