Rubber
Estates
Changing
China
YEAR by year-visibly, consistently, China changes--
adapts itself more and more to modernity; old habits change, old methods of doing buisness are fast being replaced by ways that, yesterday, were new to the East.
THE
'HE vast legions of buyers and users of Western products -now an every-day necessity-are only responsive to methods of advertising and selling that are definitely designed to interest them and arouse the desire to purchase.
THE
'HE demand today in all advertising to Chinese is for vitality and sincerity. The manufacturer seeking users. of his products must conform with this new outlook by adapting his marketing and advertising to the needs of progressive Chinese.
MANY world-famed firms have recognised the inevitability
of China's progress; others still believe that what is right and proper in the West is equally right and proper in South China and Malaya.
THE
'HE_Advertising & Publicity Bureau Ltd. can help you to adapt your advertising to the needs of one of your largest Far Eastern markets - the southern Chinese people in South China and Malaya.
Your enquiries entail no obligation.
The Advertising & Publicity Bureau Ltd.
Head Office St. George's Building
Hong Kong
PB
SERVICE
Malaya Office Meyer Chambers
Singapore