ONE
TWO
sales
unit
great markets
SOUTH China and Malaya form, commercially, one vast inter-dependent market, although the Western exporter usually looks upon them as distinct.
NINETY percent of the buying power of Malaya's. population are Chinese who have emigrated from South China and are identical in all essentials with the people of that vast territory which is their Homeland. Buying and selling habits, social and economic conditions are similar, so that it is essential and economical to treat both markets as one.
HONG
JONG KONG is the trade clearing-house for the Northern area of this immense market of South- East Asia, having an annual trade turnover, in normal years, aggregating £150,000,000.
SINGAPORE is the trade clearing-house for the
British
Southern area of the same territory. Malaya's foreign trade in 1931 reached the £100,000,000 mark-even under the depressed conditions then existing. Like S. China it is a market capable of infinite expansion.
APB
LTD. offers manufacturers unique facilities for developing sales in this immense terri- tory through these two important centres, and will be glad to show how its Research, Marketing and Adver- tising skill and experience can assist overseas trade development.
The ADVERTISING & PUBLICITY BUREAU Ltd.
HEAD OFFICE:
ST. GEORGE'S BUILDING, HONG KONG.
MALAYA: MEYER CHAMBERS,
SINGAPORE.
Cables: TOADVERT.