The
A 1934
Message to Manufacturers
who want to
Increase their
Sales to the
Southern
Chinese
HE present difficult economic condi-
THE
tions make it imperative that methods of advertising and selling to Chinese are brought in line with their 1934 out-look. Chinese, even more than people in the West, respond to a sales message that appeals to their desires and instincts-that is, in brief, created specifically to meet their needs and conditions.
THE APB speciality is the creation and application of advertising in the Far East that meets these conditions as they know them to be, and not as they may seem to be to others thousand miles away.
ten
陀
SERVICE
Advertising & Publicity Bureau Ltd.
China & Malaya.