4
1
湯
LIN HO M
臣
告
白
行
VERY PICTURESQUE
BUT WHAT DOES IT MEAN?
Every character conveys an idea and there are many thousands of characters in Chinese. To use those characters that convey just the right meaning which will stimulate a desire to possess the goods advertised, requires first a thorough grasp of the selling points of the goods, second the knowledge to select those that appeal to Chinese buyers, and third an extensive acquain- tence with the Chinese language to interpret western ideas to Chinese readers.
Our Organisation has these three essential qualities.
Write to us for advice before planning your campaign.
THE ADVERTISING AND PUBLICITY
BUREAU, LIMITED.
FOR CHINA AND MALAYA
LONDON......HONG KONG..... SINGAPORE......SHANGHAI
Affiliations all over the Far East