NEEDS

Mrs. Beatrice Thompson

'HE chief essential to successful

THE

Advertising in China is a thorough knowledge of the Chinese language and its various dialects. Without this, the Chinese mind remains a closed book.

The secret of the rapid rise from small beginnings of

THE ADVERTISING AND PUBLICITY BUREAU

Alexandra Buildings, HONGKONG

to its present outstanding position in China is due to its being the only British Advertising Agency that can discuss clients' problems with Chinese in their own language.

Mrs. BEATRICE THOMPSON, Contact Director and

expert Chinese linguist, has a close personal acquaintance with leading merchants in South China, making research comparatively simple work on behalf of the firm's clients.

Enquiries on Research Advertising or Marketing problems in South China entail no obligation, or expense.

Cables:

“TOADVERT "

Hongkong.

Bankers:

MERCANTILE BANK OF INDIA, LTD.,

Hongkong.

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