1
OUT-DOOR ADVERTISING
in
HONGKONG AND SOUTH CHINA.
Another very successful form of Out-door advertising, linking up with Posters, etc., is on the Star Ferries, connecting Hongkong with the Main- land. Also in carriages on Chinese Railways.
THE ADVERTISING AND PUBLICITY BUREAU Alexandra Buildings, HONGKONG
designs and places out-door advertising, wherever it promises results.
Advertising on the Star Ferries-see below-is a very valuable medium for Foreigners and Chinese of all classes.
The Star Ferries run continuously for twenty hours a day throughout the year. The time occupied on the journey is 8 minutes and the size of the framed panels allows for more copy and colour, and a far higher percentage of readers than is usually possible.
Advertising in the Chinese Railway carriages is strongly recommended for merchants whose goods are for Chinese,
Out-door Advertising is one of the most attractive and economical forms of advertising in South China.
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HONGKONG
書
Cables:
"TOADVERT " Hongkong.
Bankers:
MERCANTILE BANK OF INDIA, LTD.,
Hongkong.