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Media and Communications
overseas publicity projects. To enhance Hong Kong's global exposure, the sub-division supports events hosted by the international media in the city, and engages outside media organisations to produce multimedia publicity materials to promote Hong Kong's strengths and advantages.
The Brand Hong Kong Management Unit handles the Brand Hong Kong communications programme, promoting Hong Kong as Asia's world city around the world. The unit develops advertising campaigns and publicity material in print and electronic formats to support the government's Economic and Trade Offices' events, senior officials' visits and major promotional activities outside Hong Kong. The unit also seeks opportunities and collaborates with organisers of major international conferences, tournaments and festivals in Hong Kong. It runs a number of social media platforms and digital campaigns to promote Hong Kong's strengths and advantages.
The Visits Sub-division runs the ISD's Sponsored Visitors Programme for government and political leaders, academics and think-tank members, as well as leading figures in the business and financial sectors, to visit Hong Kong to enhance their understanding of the city. The sub-division also helps line up meetings for influential visitors on trips to Hong Kong. In addition, it provides assistance for visits of senior government officials elsewhere.
Promoting Hong Kong Worldwide
The Hong Kong Special Administrative Region Government's offices overseas and in the Mainland, as well as the Hong Kong Economic, Trade and Cultural Office in Taiwan, are important in promoting Hong Kong globally. Hong Kong's image is promoted through regular meetings with counterparts and contacts in territories covered by the offices, visits by senior Hong Kong officials, and cultural and sporting events such as film festivals and dragon boat racing.
Europe
The Hong Kong Economic and Trade Office (ETO) in Brussels hosted Chinese New Year receptions in Brussels, Dublin, The Hague, Istanbul, Milan and Paris. Hong Kong musicians. performed at three of these receptions. With COVID-19 shifting activities online, the ETO co-hosted and took part in several webinars to promote to European audiences Hong Kong's competitive strengths as a gateway to Mainland and Asian markets, a purchase centre with excellent logistic services, an international business and financial centre, a major sports and e-sports events destination, and a vibrant city with ample opportunities for overseas talents.
The office supported various events to promote Hong Kong's culture and creativity, including an exhibition in Belgium about the lion dance and Cantonese opera; a festival in France showcasing Hong Kong comics; a fashion week in France presenting Hong Kong fashion. designs; and seven international film festivals in Belgium, Italy, the Netherlands and Spain to promote Hong Kong films.
The London ETO arranged seminars, both actual and virtual, for the Chief Executive, Mrs Carrie Lam; the Chief Secretary for Administration, Mr Matthew Cheung Kin-chung; the Secretary for Commerce and Economic Development, Mr Edward Yau Tang-wah; and the Chief Executive of
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