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Media and Communications

Public Relations Outside Hong Kong Division

The division helps develop and implement the government's public relations strategy outside Hong Kong, working closely with the government's offices overseas, in the Mainland and in Taiwan. Its Overseas Public Relations Sub-division promotes and monitors Hong Kong's image overseas and liaises closely with over 80 foreign media organisations based in Hong Kong, handling press enquiries, disseminating news and arranging briefings and interviews. It also runs a programme for visiting journalists and produces summaries of overseas reports on Hong Kong. To tie in with the outbound visits of senior officials, it coordinates and implements overseas publicity projects. The sub-division partners with internationally renowned media organisations to produce multimedia publicity materials to promote Hong Kong's strengths and advantages. To further enhance Hong Kong's exposure to global audiences, it supports thematic events hosted by the international media in the city.

The Brand Hong Kong Management Unit handles the Brand Hong Kong communications programme, promoting Hong Kong as Asia's world city around the world. The unit develops advertising campaigns and publicity material in print and electronic formats to support the government's Economic and Trade Offices' events, senior officials' visits and major promotional activities outside Hong Kong. The unit also seeks opportunities and collaborates with organisers of major international conferences, tournaments and festivals in Hong Kong. It runs a number of social media platforms and digital campaigns to promote Hong Kong's strengths and advantages.

The Visits and international Conferences Sub-division runs the ISD's Sponsored Visitors Programme for government and political leaders, academics and think-tank members, as well as leading figures in the business and financial sectors to visit Hong Kong to enhance their understanding of the city. The sub-division also helps line up meetings for influential visitors on trips to Hong Kong. In addition, it provides assistance in the outbound visits of senior government officials to other economies.

Promoting Hong Kong Worldwide

The Hong Kong Special Administrative Region (HKSAR) Government's offices overseas and in the Mainland, as well as the Hong Kong Economic, Trade and Cultural Office in Taiwan, are important in promoting Hong Kong globally. Hong Kong's image is promoted through regular meetings with counterparts and contacts in territories covered by the offices, visits by senior Hong Kong officials, and cultural and sporting events such as film festivals and dragon boat racing.

Europe

In 2019, the Hong Kong Economic and Trade Office (ETO) in Brussels supported the Financial Secretary, Mr Paul Chan Mo-po, in attending the Annual Meeting of the Asian Infrastructure Investment Bank and bilateral meetings with financial ministers from other countries. He also visited the Luxembourg House of Financial Technology and introduced Hong Kong's fintech developments.

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