ENG-2015 — Page 337

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The Media, Communications and Information Technology

Australia and New Zealand

The Sydney ETO organised visits by three senior officials to Australia: the Chief Secretary for Administration, the Secretary for Commerce and Economic Development and the Secretary for Financial Services and the Treasury.

To promote Hong Kong's soft strengths, the office held and sponsored cultural events across Australia and New Zealand, including Hong Kong Dance Company's Sydney tour, the 'Hong Kong in Miniature' exhibition, the City of Sydney Chinese New Year Dragon Boat Races, the Auckland Lantern Festival, exhibitions on Hong Kong's art and culture, the OzAsia Festival and various film festivals.

The Sydney ETO also organised and took part in business events. To promote Hong Kong's career opportunities, the office held talks and exhibitions at Australian and New Zealand universities, as well as a roadshow in Auckland, Melbourne and Sydney to publicise a new admission scheme for the second generation of Hong Kong permanent residents alongside other enhanced schemes.

Social media continued to be a tool for the office to share information about Hong Kong with people in Australia and New Zealand, including businesses, professionals and students.

Mainland and Taiwan

In 2015, the Beijing Office (BJO) and the four Hong Kong ETOS in Chengdu, Guangdong, Shanghai and Wuhan conducted various activities to promote Hong Kong. These included a roving exhibition and a Creative Hong Kong-Tianjin series organised by the BJO; 'Hong Kong Exhibitions' in Guangdong Province, Hainan Province, Fujian Province, Yunnan Province and Guangxi Zhuang Autonomous Region by the Guangdong ETO; a radio serial, Guangdong-Hong Kong Under the Same Roof, co-produced by the Guangdong ETO and Radio Guangdong; an exhibition on the theme of family reunion in Shanghai, a radio serial named Endless Stories on Hong Kong in Jinan and roving exhibitions in the east of the Mainland by the Shanghai ETO; Xi'an-Hong Kong Festival 2015, film festivals and gifts, toys and miniature exhibitions by the Chengdu ETO; a radio serial named Hello! Hong Kong co-produced by the Chengdu ETO and the Radio and Television Group of Chongqing; and a double-page feature spread promoting Hong Kong published by the Wuhan ETO in eight newspapers of five central provinces.

The BJO and the Mainland ETOS also organised seminars and visits to different parts of the Mainland for Hong Kong business delegations and organisations. The Investment Promotion Divisions of the Mainland offices liaised closely with Mainland enterprises that intended to invest in Hong Kong and helped them set up businesses here.

In Taiwan, the Hong Kong Economic, Trade and Cultural Office (HKETCO) continued to establish contacts with various sectors and the cities and counties in 2015 to promote bilateral economic, trade and cultural exchanges, to promote Hong Kong, and to help Taiwan enterprises set up businesses in Hong Kong. The activities it organised included a series of large-scale arts performances and exhibitions during Hong Kong Week - 2015.

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