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The Media, Communications and Information Technology
departments. They help formulate and implement public relations and publicity strategies, advise their bureau or department heads on public relations matters, answer media enquiries and questions from the public, prepare press releases, and organise press conferences, interviews and special promotional activities.
The News Sub-division operates a 24-hour media enquiry service. During typhoons and other emergencies, the ISD's Combined Information Centre co-ordinates responses to media enquiries and disseminates information and public announcements.
The Government News and Media Information System gives journalists online access to press releases, photographs and video clips through a single interface. All press releases are available on the internet, while major government press conferences and events, including the Chief Executive's annual Policy Address and the Financial Secretary's Budget Speech, are webcast live.
The news.gov.hk website publishes government news and information daily in a dynamic multimedia fashion. Over 8,800 news and feature stories and some 1,500 video highlights were posted in 2015. News items and messages are also disseminated through smartphones, mobile devices and social media, including Facebook, Instagram, WeChat, Twitter and YouTube. The website attracted more than 25 million visitors and 518 million page views in 2015.
The Media Research Sub-division keeps the government informed of public opinion expressed in the news media. It produces daily reports summarising news and editorial comments in the Chinese and English press and radio phone-in programmes. It also produces special reports on subjects of interest to the government.
Publicity and Promotions Division
The division helps bureaus and departments mount publicity campaigns and promotion drives and is responsible for advertising, creative design, photography, videography and the production of a range of government publications. Major local campaigns conducted or supported by the division in 2015 included constitutional development, the 25th Anniversary of the Promulgation of the Basic Law, Keep Clean 2015, Appreciate Hong Kong, voter registration and the 2015 District Council Election, and public consultation on retirement protection.
The division also helps organise major promotional activities such as exhibitions, cultural performances, film festivals and media partnerships overseas and on the Mainland.
The division handles about 3,000 titles and produces a wide variety of government publications, including this yearbook and its internet and tablet versions. Each year, the division distributes a large number of free publications, including fact sheets, brochures and posters. In 2015, the division sold photographs and, through its sales outlet and online bookstore, 74,304 government books and miscellaneous printed items.
Public Relations Outside Hong Kong Division
The division helps develop and implement the government's public relations and communications strategy outside Hong Kong, working closely with the government's offices
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