ENG-2012 — Page 369

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Communications, the Media and Information Technology

Encouraging ICT Adoption among the Elderly

Over 38,000 elderly persons participated in a series of activities funded by the Government to encourage the elderly to use ICT. Activities included ICT training and seminars, computer on- loan services and out-reaching activities.

Creative Industries

Create Hong Kong and CreateSmart Initiative

The Government's 'Create Hong Kong' (CreateHK) office aims to drive the development of creative industries by:

⚫ nurturing a pool of creative human capital;

⚫ facilitating start-ups and developing creative establishments;

generating demand for innovation and creativity and expanding the local market size for creative industries;

promoting creative industries in the Mainland and overseas to help explore outside markets;

⚫ fostering a creative atmosphere within the community;

• developing creative clusters in Hong Kong to generate synergy and facilitate exchanges; and

organising major events to promote Hong Kong as Asia's creative capital.

CreateHK administers the $300 million CreateSmart Initiative (CSI) and in 2012 the CSI provided $92.2 million to support 51 projects, covering various creative sectors.

Creative Events

CreateHK works closely with stakeholders to foster an environment conducive to the development of creative industries. In particular, it assists industry groups in organising major creative events to attract enterprises, talent and academics in creative industries from around the world to visit Hong Kong. New initiatives in 2012 included:

• the 2012 Hong Kong Design Year presented by CreateHK and organised by the Hong Kong Design Centre with over 60 design-related events to showcase Hong Kong's strength as a regional design hub;

• 'Tian Tian Xiang Shang' Creativity-For-Community and School Development Programme 2012 which stimulated creativity among students and the public, and encouraged exchange among creative industry practitioners;

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